Built.
59 pages — 4 hubs, 21 service pages, 4 case studies — on a strict CSP, with 1.4 MB of HTML shipping as 197 KB.
The brief
Twenty years of proper signage. Now the whole of Hampshire can find it.
V Signs already had the reputation: twenty years of vehicle wraps, fleet graphics and signage, and a motorsport portfolio most sign shops would kill for. What they came with was a starting point — a Squarespace site and a Google profile with one category — and a clear brief: build the website that reputation deserves, then make sure everyone searching for a sign in Hampshire finds it.
Where they started · Squarespace · March 2025
Rough ideaWireframeBuilt properly
The pages
59 pages. Each with one job.
01 · Vehicle wrapsA hub per service, a page per job.Full wraps, part wraps, fleet — each its own page with real photos, each a search landing.
02 · GalleryReal work, not stock photos.Filterable by service — and every photo carries "I want something like this".
03 · Case studiesThe McLaren F1 GTR they weren't allowed to talk about.Lanzante, Bluebird Care, Alitex, CILS — the named work the old site never mentioned.
02 / 04Eleven area pages · one profile · one address, everywhere
Local SEO
Found · the local-SEO backbone
Eleven towns. Eleven honest pages.
Petersfield to London, one page each — 432 words apiece, 28% genuinely local, and every one says the work is done at the Petersfield workshop. Never Portsmouth.
Petersfield01 home town · Sheet, Steep, Liss, Rake
Haslemere02 /signage-haslemere
Farnham03 /signage-farnham
Godalming04 /signage-godalming
Guildford05 the Surrey corridor
Woking06 /signage-woking
Cobham07 /signage-cobham
Esher08 the Sandown corridor
Weybridge09 /signage-weybridge
Winchester10 /signage-winchester
London11 permit-aware installs
area pages01/11
Google Business Profile · listings
One name. One address. One number.
Four phone formats and two postcodes were floating around the web. Now every listing agrees, and the profile finally says what they do — five categories, not one.
1 → 5 categories35 photos20 postsevery review answered
The NAP, word for word
V Signs
London Road, Rake, Liss, GU33 7PF
01730 892201 Google · Bing Places · Apple · Royal Mail PAF fix · 25+ directories
01730 892201 Google · Bing Places · Apple · Royal Mail PAF fix · 25+ directories
Reels · Shorts
Same voice on the van, the site and the feed.
I edit every one in-house, each caption carrying [service] for [client] in [town], Hampshire. These three are real — each opens the full Short.
The grid is designed, not posted
Stealth. Bold. Sharp. Subtle.
Every tile is a cover with one word on it, in the brand's own type — so the profile reads like a page, not a feed. Five highlights run as a "start here" journey: Fleets · Vehicle wraps · Signs · Tips · Reviews.
2 reels + 1 carousel + 1 testimonial a week · Facebook cover rebuilt as a six-job collage · YouTube channel art
04 / 04One strategy pulling every channel the same way
Keyword SEO
The footprint
One keyword strategy. Every place they show up.
The site is the hub. Around it, the profile, the listings, the area pages and the feed all pull on the same terms — [service] Hampshire — and the same rule: the right area, never Portsmouth.
Hub · vsignsuk.com
Google Business Profile
1 → 5 categories · description · 35 photos · 20 posts · replies
Listings · one NAP
V Signs
London Road, Rake, Liss, GU33 7PF
01730 892201
London Road, Rake, Liss, GU33 7PF
01730 892201
Google · Bing Places · Apple · Royal Mail PAF fix · 25+ targeted
Instagram · @vsigns
21 reels · 15 carousels · a designed grid
Facebook · YouTube
Cover rebuilt as a 6-job collage · channel art · Shorts
Area pages ×11
Sign Finder
fleet wrapping hampshire
van signwriting hampshire
signage petersfield
vehicle wraps hampshire
Under the bonnet
Found.
Eleven area pages, Petersfield to London, and [service] Hampshire on every one of the 21 service pages.
Listed.
Four phone formats and two postcodes became one name, one address, one number — on Google, Bing and Apple.
Smart.
The Sign Finder and "I want something like this" — bespoke, built for V Signs, on every category page.
Filmed.
21 reels, 3 video testimonials and 15 carousels, edited in-house, each captioned on the same terms.
Live.
Brief locked 6 June; live on the preview host 9 June — three days. Domain cutover: date TBC
Where they started
The baseline I captured before the work (Google Business Profile, Feb–Jul 2026). The "after" lands here as the monthly reports come in — nothing on this page is invented, by me or anyone. after: from Oct 2026
1,482profile views in six months — 247 a month
146calls, plus 374 direction requests
17search terms surfaced in six months — one brand term carried 83
~95real search visits a month to the old site, once the bots were stripped out
Dave, on working with me
“I gave Mark twenty years of photos and a rough idea. He came back with a site that finally shows the work properly, sorted our Google listing, and started the reels. It all points the same way now — and it's not a favour, it's the best money I've spent on the business.”
Dave · V Signs draft — awaiting Dave's OK
03 / 0421 reels · 15 carousels · 3 video testimonials · a designed grid
Socials